A true icon; Big Blue is as South African as Madiba, koeksisters, Evita, robots, boerewors, the Voortrekker monument, Wandies, soccer, the Kreepy Krauly, pap, vetkoek...
From Kakamas to Qalabotjiha, the inspiration is in our surroundings. We showcase the finest local design, root out fresh talent, and manufacture most of our clothing in South Africa, to exacting standards. Freehand dyework, artisanal stitching and other handwork have set Big Blue apart from the herd for over 20 years.
The experience of shopping at our Big Blue and Kitsch+Kool stores is like nothing else. We salute the diversity and uniqueness of South Africa and, thanks to our unique range of products, our style-savvy customers always have a good laugh and a memorable experience.
We have 18 Big Blue stores around the country – the great news for those of you who don't have a local store is that now you can shop online from anywhere! We also export to Italy, Australia, the US, Angola and Spain.
You know how fashionistas talk about prêt a porter? Well, in South Africa, "pret" is another word for fun – that sums up Big Blue.
